The challenge: to make it simpler to open a securities account at any time
To open a securities account, customers of this financial services provider previously only had the option of video identification. Not everyone is keen on video identification, as they need to make an appointment, talk to someone on the phone, and appear “on camera”. In addition, customers have to contend with waiting times during peak times. For the financial services provider, working with a video identifier meant extensive forecasts, with estimates for applications for the following month being difficult to make, as well as incurring high costs and great effort.