With AUTHADA ident, fashionette customers are securely identified without media disruption and in just a few steps. All they need for online identification is their identity card (alternatively their European residence permit or the eID card for EU citizens), the corresponding PIN and a smartphone. Since identification takes place in a few seconds, a unique shopping experience is maintained.
In terms of fraud prevention, AUTHADA checks the authenticity of the ID document, transmits the data in encrypted form and also ensures both DSGVO compliance and a deletion concept with regard to personal data. This not only means security for fashionette and its customers, but also for all other persons. “Our goal is for all persons to be able to move safely on the internet through our solutions,” says CEO and co-founder of AUTHADA, Andreas Plies. Thanks to the introduction of AUTHADA ident, anyone who has been the victim of identity theft will not find a bill from fashionette in their letterbox.